Sports Events Magazine
By Paul Peavy
January/February 2005
You’ve built the premier event. You’ve gotten rave reviews. You are ready for the big time. You have built it…now, how will they come? One way to get the masses to come easily and to leave happily is by using a travel agency that specializes in athletic event travel.
One such agency is Anthony Travel , headquartered in Dallas. John Anthony, founder and owner of Anthony Travel, said his agency talks with planners and helps them decide if their events are a right marriage with them. The first question he wants to know is whether an event is geared toward a local population or whether it will have a large distant population. If a planner is bringing in people from far and wide, why not have someone else do some of the legwork and make it easier and a more enjoyable experience for the athletes?
